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Linda Ruffenach

Speaker & Author

Linda has many passions including a love for business, a taste for bourbon and a strong belief in the importance of the employee and customer experience.


She has shared her personal stories as a female CEO, entrepreneur, author and certified Executive Bourbon Steward at conferences, business events and VIP receptions all over the country.

She can talk business, design customized bourbon experiences and has a unique way of blending the two.



Total World Domination? Yes, please.

Everyone can achieve Total World Domination, both personally and professionally. The first step is understanding what it means to you, your career and the people around you. This guided discovery is about recognizing the critical decisions we make everyday that  influence the direction your path with lead. It is about empowering each of us to recognize and take control for where life takes us.

Find, Get & Keep the Right Customers

One of the biggest challenges any business encounters is finding and keeping the right customers. To be truly successful, marketing, sales and operations need to be on the same page. However, misalignment between customer expectations set during the marketing and sales process to what occurs during the customer experience can be drastically different. Discover the secrets to getting everyone on the same page and staying there.

How to be a Badass in Business

Being a Bourbon Badass is not about being an expert in bourbon, it is about taking ownership for you journey and not letting others tell you what you want and how you want it. It is about gaining knowledge, experience and confidence to order what you want, how you want it. The same rules apply in business. The conversation can be done in a big group setting or paired with a curated bourbon experience. Your choice!

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