In the alcoholic beverage world there is a lot of talk about ways to attract more women and minorities to your brand. One of the best ways to do that is by introducing and showcasing your product at large industry events and whiskey festivals popping up all over the country. Brands and local distributors spend thousands of dollars on these events but it is amazing to me how many of them miss the mark when it comes to the most important part, actually sharing the product with

Just like my experience with wine, if you have never really experienced good bourbon, you may not know where to begin. Do you order it neat,